ArtMode

Body Copy : Large blocks of type set to be read with the greatest of possible ease. Body copy should all be set in the same font, with shared point sizes for the face and leading. Majuscule : Otherwise known as Uppercase letters. Most of our alphabet borrows its Majuscules from the Latin, or Classical letterforms. Minuscule : Counterpart to Majuscule, Minuscules are our lower-case, copied and modified throughout the years to better fit their Classical letterform counterparts. X-Height : In a miniscule set of a font, the so called “height” is the space between the baseline and the mid-point, which is often the height of the lowercase letter x. Baseline : The invisible line where the fonts “rest.” Descenders can dip below this line, but have a resting point that sits on it. Ascender : In the set of Minuscules, the Ascender is the part of the font that goes beyond the X-height, approaching the Capital letter height. Letters with ascenders are those like l, b, f, or k. Descender :...

while looking at different art movements i was very interested in the shapes used in the art deco movement, so i wanted to try and use the "slotting together" of shapes in this image, i also looked at art nouveau and wanted try out using flowing organic shapes also and see what looked better.i started off trying to edit my poster by adding texture to the top brown section and the top red section, then playing around with fonts. when printing this it came out blurry i am not sure if it is the image or the printer i was using, i will try print from another printer and see how it comes out. the bottom info ( the web sight and the phone number) was not lined up properly. and the events info was not lined up properly.  i also wanted to try using white so it would stand out more against the red. and try adding blue to match the hat at the top. after adding the blue strip to match the hat i decided that the border reiver face was not a strong and more obvious border reiver fa...

Art nouveau is a style in architecture and design that emerged in the 1890's and is characterised by flowing organic shapes based on plant forms. Art nouveau flourished in the first decades of the 12th century but was killed off the the first world war. Alphonse Mucha a Czech art nouveau painter and decorative artist know best for his distinct style, producing a lot of well known paintings, post cards illustrations and advertising. Alphonse Mucha - Poster advertising Lance Parfum ''Rodo'' "Job" by Alphonse Mucha Another artist in the art nouveau style is Aubrey Beardsley, Beardsley was a writer and draughtsman who's work emerged in English art in the late 19th century. His work became popular abroad and formed an influential part of art nouveau. The Peacock Skirt - Aubrey Beardsley Aubrey Beardsley - Design for front cover of The Yellow Book Art nouveau has influenced a lot of artists and designers, one of my units is to loo...

Art deco started in France just before WW1 but became popular all over Europe and America in the 1920's - 1940's. Art deco is a design style in decretive arts, furniture, architecture, jewellery, fashion and more. It is characterised by its geometric character. It can be seen as a successor and a reaction against art nouveau. It was inspired by Cubism, Futurism and constructivism. Tamara de Lempicka was a polish art deco painter Young Lady with Gloves, 1930 Self-Portrait in the Green Bugatti one thing to note about Tamara de Lempicka's work is how you can really see how cubism inspired her work, she called it "soft cubism".  Another art deco artist i have been looking at is graphic designer Adolphe Mouron Pivolo Aperitif L' Atlantique Looking into the links between fashion and art deco i started with Fashion. Holly Fulton spring/summer 2011 Looking at architecture i have to include the Chrysler Bui...